In a few words, tell me about your company and/or its service or product.
Have you ever worked with a designer or design firm before? If so, tell me about your experience. What worked? What did not work?
What is your anticipated budget?
Are there any target dates I need to know of throughout the project? Are any materials to be released on a certain schedule?
Who is your target audience or demographic? Are they already knowledgeable about your company?
Who are your peers and competitors?
Is there anything else you want me to know that wasn't covered above?