In a few words, tell me about your company and/or its service or product.
Have you ever worked with a designer or design firm before? If so, tell me about your experience. What worked? What did not work?
What is your anticipated budget?
Are there any target dates I need to know of throughout the project? Are any materials to be released on a certain schedule (ie: newsletters, email blasts, etc)?
Goals and Objectives
What does your company hope to accomplish with strategic design? (Increased visibility? Sales? Build consumer loyalty? General image upgrade? Other?)
How will you define the success of this project?
What do you love/hate about your current materials? What is/isn't working and why?
Who is your target audience or demographic? Are they already knowledgeable about your company?
What motivates them to use your product/services?
How does your audience currently perceive your company? How, if at all, do you want to change that perception?
Who are your peers and competitors? How do they market themselves?
What are the key benefits/advantages you offer as opposed to your competitors?
Do consumers perceive any negatives or barriers to working with your company?
What three attributes do you want the audience to think of when they think about your company?
What are your brand’s strengths?
What are your brand’s weaknesses?
Creative Strategies and Execution
What design materials do you think you need to accomplish your goals? (eg: Website, Logo/Branding, Packaging, Posters, Advertisements, Other)
Are there any design constraints or considerations we should be aware of? (Existing branding standards, typography, size issues, etc)
Are you creating your own content, or do you need help with messaging and copywriting?
Do you have photography/illustrations to use or will I be responsible for creating original content and/or arranging to buy stock images?
Functionality and Technical Requirements (for Website Work)
If you require web services, what are your needs? (Do you require a shopping cart for ecommerce? Calender and scheduling? Security? Blogging? Etc?)
How will your users be accessing the website? Do they mainly use desktop or mobile devices?
What specific actions you want users to take when they come to your website?
Do you want a responsive website?
Do you have existing analytics that support what your current site does well or poorly?
Do you have internal support to manage the website long-term or do you need additional assistance with maintenance?
Do you have an existing Content Management System that is working well for you, or do you need recommendations on a new CMS?
Management and Approvals
Who are your internal decision-makers? Who will be approving the designs and concepts?
How frequently would you prefer to connect: on a weekly basis, or more/less often?
One Last Question
Is there anything else you want me to know that wasn't covered above?